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Featured

Building True Bindability: Why Rate Call 1 & 2 Are Not Enough

Kaivan Wadia
May 14, 2025
1 min read

The commercial insurance world has no shortage of inefficiencies. But from a technology perspective, few bottlenecks have caused more friction — or more false optimism — than the limitations of RC1 and RC2 (Rate Call 1 and 2). These protocols, initially intended to simplify quoting, have instead created a fragmented landscape of partial answers, dead-end workflows, and wasted energy across the distribution chain.

At CoverForce, we didn’t set out to build just another quoting tool. We built CoverForce to solve the actual pain we saw on both sides of the carrier-broker equation — bindability, workflow alignment, and full-cycle connectivity across commercial P&C.

And that required throwing out the assumptions embedded in RC1 and RC2.

The Problem with RC1 and RC2

RC1 and RC2 weren’t bad ideas. At a high level:

  • RC1 returns a price based on minimal input — think of it as an “indication.”
  • RC2 returns a refined price after more detailed underwriting questions.

In theory, this two-step process sounds efficient. In practice, it creates downstream chaos.

Here’s why:

  • It’s not bindable. Even after getting RC2, agents still need to go to the carrier portal, rekey data, answer additional “hidden” questions, and re-run quotes.
  • It breaks agent trust. The price you show them initially is rarely the price they’ll get. And after one or two bad experiences, they don’t come back.
  • It adds work instead of removing it. The promise was efficiency. The reality is parallel workstreams, dual entries, and no visibility into why quotes change or fail.
  • It punishes good-faith distributors. Wholesalers, brokers, and networks try to steer business to API-enabled carriers — only to find they’re funneling their producers into half-baked quoting flows.

Our Approach: Start with Bindability in Mind

When we built the CoverForce platform, we decided early on that bindability had to be the foundation — not a future phase.

Here’s how we’ve approached it differently:

  • We work directly with carrier engineering teams to support full quote → bind → issue via API
  • We don’t mask RC2 as final. If a carrier isn’t ready for bindability, we make that transparent
  • We’ve built layered carrier logic into our platform that deduplicates questions, applies crosswalks, and supports downstream requirements in real-time — so that a quote is never just a guess.
  • Our UX only shows what’s necessary for the bindable carriers active on the quote, cutting down agent time per submission.
  • We don’t charge carriers per API call. That misaligned incentive model slows adoption and penalizes exploration.

Most importantly, we don’t view ourselves as a portal company. CoverForce is an infrastructure partner for carriers, brokers, and wholesalers who are serious about digitizing distribution — with underwriting integrity intact.

What That Means for the Market

  • If you’re a carrier: our goal is to drive real quote volume that converts — not fake signal noise.
  • If you’re a wholesaler or MGA: you’ll be able to extend your carrier access with control, visibility, and trust in what your producers see.
  • If you’re a retail brokerage or network: your CSRs and producers finally get a quoting experience that delivers the right quote, the first time.

Where We Go From Here

API-based quoting is here to stay — but what matters is how it’s implemented. The industry doesn’t need another shiny UI sitting on top of inconsistent data and carrier portals.

It needs:

  • Carrier-grade data integrity
  • Full-cycle workflows
  • No surprises at bind

That’s the standard we’re building for. And if you’re a carrier or distributor working toward the same vision, let’s build it together.

The commercial insurance world has no shortage of inefficiencies. But from a technology perspective, few bottlenecks have caused more friction — or more false optimism — than the limitations of RC1 and RC2 (Rate Call 1 and 2). These protocols, initially intended to simplify quoting, have instead created a fragmented landscape of partial answers, dead-end workflows, and wasted energy across the distribution chain.

At CoverForce, we didn’t set out to build just another quoting tool. We built CoverForce to solve the actual pain we saw on both sides of the carrier-broker equation — bindability, workflow alignment, and full-cycle connectivity across commercial P&C.

And that required throwing out the assumptions embedded in RC1 and RC2.

The Problem with RC1 and RC2

RC1 and RC2 weren’t bad ideas. At a high level:

  • RC1 returns a price based on minimal input — think of it as an “indication.”
  • RC2 returns a refined price after more detailed underwriting questions.

In theory, this two-step process sounds efficient. In practice, it creates downstream chaos.

Here’s why:

  • It’s not bindable. Even after getting RC2, agents still need to go to the carrier portal, rekey data, answer additional “hidden” questions, and re-run quotes.
  • It breaks agent trust. The price you show them initially is rarely the price they’ll get. And after one or two bad experiences, they don’t come back.
  • It adds work instead of removing it. The promise was efficiency. The reality is parallel workstreams, dual entries, and no visibility into why quotes change or fail.
  • It punishes good-faith distributors. Wholesalers, brokers, and networks try to steer business to API-enabled carriers — only to find they’re funneling their producers into half-baked quoting flows.

Our Approach: Start with Bindability in Mind

When we built the CoverForce platform, we decided early on that bindability had to be the foundation — not a future phase.

Here’s how we’ve approached it differently:

  • We work directly with carrier engineering teams to support full quote → bind → issue via API
  • We don’t mask RC2 as final. If a carrier isn’t ready for bindability, we make that transparent
  • We’ve built layered carrier logic into our platform that deduplicates questions, applies crosswalks, and supports downstream requirements in real-time — so that a quote is never just a guess.
  • Our UX only shows what’s necessary for the bindable carriers active on the quote, cutting down agent time per submission.
  • We don’t charge carriers per API call. That misaligned incentive model slows adoption and penalizes exploration.

Most importantly, we don’t view ourselves as a portal company. CoverForce is an infrastructure partner for carriers, brokers, and wholesalers who are serious about digitizing distribution — with underwriting integrity intact.

What That Means for the Market

  • If you’re a carrier: our goal is to drive real quote volume that converts — not fake signal noise.
  • If you’re a wholesaler or MGA: you’ll be able to extend your carrier access with control, visibility, and trust in what your producers see.
  • If you’re a retail brokerage or network: your CSRs and producers finally get a quoting experience that delivers the right quote, the first time.

Where We Go From Here

API-based quoting is here to stay — but what matters is how it’s implemented. The industry doesn’t need another shiny UI sitting on top of inconsistent data and carrier portals.

It needs:

  • Carrier-grade data integrity
  • Full-cycle workflows
  • No surprises at bind

That’s the standard we’re building for. And if you’re a carrier or distributor working toward the same vision, let’s build it together.

Related Articles

News
CoverForce
October 16, 2025
1 min read

NEW YORK, October 16, 2025CB Insights today named CoverForce to its fourth annual Insurtech 50 list of the world’s most promising private insurtech companies. The announcement coincided with a launch event at ITC Vegas.

"The 2025 Insurtech 50 is a barometer for insurance innovation," said Chris Sekerak, Senior Analyst at CB Insights. "Nearly three quarters of the winners were not in business at the start of this decade. These new entrants are shaping a competitive landscape where AI agents augment operations and customers gain more coverage choices."

“We’re honored to be recognized by CB Insights among the world’s most innovative insurtech companies,” said Cyrus Karai, Co-Founder and CEO of CoverForce. “This recognition reflects our mission to modernize commercial insurance distribution by giving every stakeholder – from agents to carriers – access to digital, API-driven capabilities. It’s exciting to see the industry rally around open connectivity and the future of digital insurance.”

Utilizing CB Insights’ Strategy Terminal, the 50 winners were selected based on several factors, including CB Insights’ datasets on deal activity, industry partnerships, investor strength, hiring momentum, and private company signals like Commercial Maturity and Mosaic Scores. We also reviewed Analyst Briefings submitted directly to us by startups, and leveraged Scouting Reports powered by CB Insights’ Team of Agents.

Since its founding, CoverForce has rapidly become the go-to infrastructure provider for commercial insurance distribution – powering thousands of agencies and partners nationwide. The company’s platform connects brokers, wholesalers, and carriers through a unified API network that enables instant quoting, binding, and policy issuance. CoverForce has integrated with more than 20 leading carriers and MGAs, supports over 10,000 agencies, and has processed hundreds of millions of dollars in quoted premium, helping customers reduce manual work, improve profitability, and accelerate growth across the insurance value chain.

Quick facts on the 2025 Insurtech 50:

  • $3.6B in equity funding raised over time, including $0.6B in 2025 so far.
  • 60% of the winners are early-stage insurtechs, up 20 percentage points from last year’s winners.
  • 260+ business relationships since 2021, including with industry leaders like Amazon Web Services, Generali, and Sun Life. 
  • Success probabilities among the global top 3% of private companies, signaled by a median CB Insights’ Mosaic score of 734 out of 1,000.

*All figures as of September 30, 2025.

About CB Insights

Headquartered in New York City, CB Insights is the leading provider of AI for market intelligence. The company aggregates, validates, and analyzes hard-to-find private and public company data. Its powerful AI tells users what it all means to them personally. The world's smartest companies rely on CB Insights to focus on the right markets, stay ahead of competitors, and identify the right targets for sales, partnership, or acquisition. Visit www.cbinsights.com for more information.

Media Contact:

Jason Saltzman

Head of Insights, CB Insights

jason.saltzman@cbinsights.com

About CoverForce

CoverForce is a leading insurance technology company providing an easy-to-integrate API and platform that connects agencies, wholesalers, and corporate customers with top insurance carriers. Its software delivers instant quotes, one-click bind and pay, and streamlined underwriting. Headquartered in New York, CoverForce is backed by leading investors and trusted by thousands of users nationwide. The company continues to expand its reach by offering customized enterprise software for agencies and robust APIs that drive transformative change in the insurance ecosystem. For more information, visit www.coverforce.com.

Media Contact:

press@coverforce.com

News
CoverForce
September 25, 2025
1 min read

New York, NY – [9/25/2025] – Skyscraper Insurance announced today that it has officially launched on the CoverForce Agent Platform, joining a growing network of agencies leveraging CoverForce’s technology to access top carriers, streamline quoting, and deliver faster service to clients.

With this launch, Skyscraper Insurance agents will gain:

  • Instant access to top appointed carriers through a single digital interface.
  • Streamlined workflows that reduce administrative overhead and improve accuracy.
  • One-click quote, bind, and pay functionality to speed up client onboarding.
  • Dedicated customer success support from CoverForce to ensure smooth adoption.

“We’re thrilled to welcome Skyscraper Insurance to the CoverForce platform,” said Cyrus Karai, CEO of CoverForce. “Our mission has always been to empower agencies with modern tools that drive efficiency and open new growth opportunities. Skyscraper’s commitment to innovation and client service makes them a perfect partner for this next chapter.”

“Launching on CoverForce allows us to bring more speed, transparency, and carrier access to our clients than ever before,” said Chaim Berkovic & Joseph Fisch, President and CEO of Skyscraper Insurance. “This partnership strengthens our ability to serve businesses with the coverage they need, while keeping our team focused on what we do best—building long-term relationships with our customers.”

Skyscraper Insurance is now fully live on the CoverForce Agent Platform, with onboarding and carrier integrations supported by CoverForce.

About Skyscraper Insurance
Skyscraper Insurance, founded by Chaim Berkovic and Joseph Fisch, is renowned for delivering affordable, customizable insurance with exceptional customer service.

We fiercely protect what matters most to our clients, offering not just coverage but peace of mind. Our clients can focus on their plans and goals, knowing their insurance will be there when needed.

At Skyscraper Insurance, we don’t just provide policies, we support dreams and share your vision for a better tomorrow.

About CoverForce
CoverForce is a leading insurance technology company providing an easy-to-integrate API and platform that connects agencies, wholesalers, and corporate customers with top insurance carriers. Its software delivers instant quotes, one-click bind and pay, and streamlined underwriting. Headquartered in New York, CoverForce is backed by leading investors and trusted by thousands of users nationwide. The company continues to expand its reach by offering customized enterprise software for agencies and robust APIs that drive transformative change in the insurance ecosystem. For more information, visit www.coverforce.com.

Media Contact:
press@coverforce.com