For most wholesalers, growth looks like more submissions, more appointments, more downstream demand. But with that growth comes a new problem:

The operational load doesn’t scale with the business.

Email submissions, manual triage, back-and-forth underwriting, fragmented quoting tools—it’s all still running on people power. And as submissions increase, so does the friction. That’s why the smartest wholesalers aren’t just hiring more—they’re thinking differently about product delivery. And increasingly, that means one thing:

Connect your products digitally. And connect them via API.

‍

The Old Model:

Manual Workflows with Market Leverage

‍

Wholesalers used to win by

• Having deep relationships with producer
• Offering exclusive or hard-to-place markets
• Being responsive, even if manually

But today’s agents don’t want to wait three days for a response. And your best carrier partners don’t want to underwrite 100 submissions to find one bind.

Market access is no longer enough. What matters now is: How easy are you to transact with?

‍

What Digital-First Agents Expect

Modern producers are moving fast. They want

• Instant quoting, even if it’s indicative
• Easy submissions without duplicated entry
• Clarity on appetite before they waste time

‍

If you’re relying on a team to manually read, route, and rekey every inbound submission, you're not just slowing down your internal ops—you’re missing premium that never makes it to you.

‍

Why APIs Matter More Than Ever

An API isn’t just a tech feature. It’s how your products stay accessible, discoverable, and integrated into the systems where producers are already working.

• Your quoting endpoints can plug into producer workflows
• Your appetite can be surfaced contextually—before submission
• Your bindable products can be distributed across partners and platforms

Most importantly, APIs give you visibility. Instead of relying on email volume as a proxy for demand, you can track quote volume, drop-off rates, and where agents are defaulting to other markets.

‍

What Happens When You Don't Make the Shift

• You get left out of the quoting flow.
• Your markets get underutilized.
• You spend more time cleaning up messy submissions than generating revenue.

This isn’t about being replaced—it’s about being included in a future that’s increasingly digital by default.

‍

What to Do Next

Digitizing your products doesn’t have to mean building a portal from scratch. In fact, most producers don’t want another portal.

• Structure your intake process
• Define your API endpoints (even basic ones like appetite or quote requests)
• Partner with platforms that can distribute your products into the market where producers already work
 

At CoverForce, we help wholesalers plug into modern workflows without needing to become a tech company. We sit in the middle of the ecosystem—connecting retail, carrier, and wholesaler workflows—so you stay visible and competitive where it counts.

If you're still waiting for the submissions to come in, you're already behind.

Let’s talk about how to keep your products accessible—and your business scalable.

Insurance agencies, brokers and wholesalers can now apply for expedited appointment and access to Great American's commercial products, including business owner's policy

NEW YORK, NY / ACCESSWIRE / February 8, 2024 / Today, CoverForce, the first independent API to deliver instant quotes and one-click binding from the leading insurance carriers, announced a partnership with insurance veteran, Great American Insurance Group, to give appointed agents and brokers nationwide digital access to their commercial insurance products.With this partnership, CoverForce is the first company to provide digital access to Great American's workers' compensation, business owner's policy (BOP) and other commercial products.

"CoverForce brings market-leading one-click convenience, simplicity and error-free processing to the way retail and independent agents, brokers, wholesalers and carriers interact, while also providing them with the tools to manage those interactions," said Cyrus Karai, CEO and Co-Founder of CoverForce. "We are proud to be one of Great American's largest alternative distribution partners, demonstrating that our solutions, built in lock-step with carriers, are developed for large wholesalers, brokerages and network groups at scale."

Great American customers now have access to CoverForce's feature suite which also includes both its quote & bind Agent Portal and Management Portal that sync directly into top agency management systems. With CoverForce, agents and brokers can apply for expedited appointments with Great American, while wholesalers can track submissions across all retail agencies from start to finish.

"We are excited to further our commitment to deliver a market-leading digital experience for business owners' and workers' compensation policies and our appointed agents through this partnership," said Kristen Mielcarek, Divisional VP, Alternative Distribution at Great American. "With CoverForce's modern technology, our products are more accessible to retail agencies, independent agencies and wholesalers, giving us a better understanding of the appetite while drastically reducing the time between requesting a quote and purchasing a policy."

While the typical underwriting process can take an average of one to three weeks due to back-and-forth phone calls and emails, CoverForce has integrated with Great American's API suite to provide an end-to-end purchase experience of appetite, quoting, binding and issuance. This streamlined quoting process takes minutes versus weeks, helping agents access Great American small and medium business products digitally. Agents can significantly increase their sales throughput and reduce their administration time.In less than a year of operation, CoverForce has already onboarded more than 3,500 users and partners across the country - including independent agency networks like ISU Insurance Agency Network, as well as agency management system NowCerts - to access quotes from top property and casualty insurance carriers and bind in a simple one-click through its industry-leading API.

Great American's network of appointed agents can now digitally access its robust product suite and appetite in all 50 states with CoverForce's offering.

To request a Great American appointment or access CoverForce's products today, visit www.coverforce.com or send an email to hello@coverforce.com.

‍

About CoverForce

CoverForce has built a foundational, easy-to-integrate API that digitally connects agencies and corporate customers with insurance carriers. For agents, the company's core infrastructure and customized software enable instant quotes from top, best-fit carriers and one-click bind and pay. For carriers, the company unlocks new distribution channels and faster underwriting and sales, guaranteeing control over access and providing access through its customized enterprise software for agencies and robust APIs. CoverForce has integrations with leading insurance companies - Travelers, Liberty Mutual, Chubb and more - across all major commercial insurance lines, including general liability, BOP, workers' compensation and cyber products.

A product of the University of Pennsylvania's Innovation Fund, CoverForce has more than 3,500 users on its platform - thanks in part to investors and advisors from Nyca Partners, Muir Capital, QED Investors, Microsoft and Uber. For more information, visit www.coverforce.com.

About Great American

For more than 150 years, customers have trusted us to protect what matters most to them.Great American Insurance Group's roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. Our innovative and specialized insurance solutions are designed to serve niche marketplaces that we know well. With our deep expertise and financial strength, we have laid a foundation of success that has stood the test of time.Based in Cincinnati, Ohio, the operations of Great American Insurance Group are engaged in property and casualty insurance. With more than 30 specialty property and casualty insurance businesses, we're well-positioned to offer tailored insurance solutions to meet businesses' unique needs. Great American Insurance Company has received an "A" (Excellent) or higher rating from the AM Best Company for 115 years (most recent rating evaluation of "A+" (Superior) affirmed December 16, 2022).

‍

CoverForce Media Relations:

Caliber Corporate Advisers

coverforce@calibercorporateadvisers.com

‍

SOURCE: CoverForceView the original press release on accesswire.com

NOTE: This content is not written by or endorsed by "WIAT", its advertisers, or Nexstar Media Inc.For inquiries or corrections to Press Releases, please reach out to Access Newswire.