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Insights

True Bindability in Commercial Quoting: Why Terminology Matters

J. Casey Martin
June 5, 2025
1 min read

In commercial insurance, words like “instant quote,” “real-time pricing,” or “bindable rate” get thrown around a lot. But as anyone who’s followed a submission all the way through knows…not all "bindable" quotes are created equal.

At CoverForce, we’ve worked closely with carriers to build a platform that delivers true bindability—not just a rate preview or placeholder price. Because when a producer sees a quote, they shouldn’t have to ask: “Is this real?”

Here’s the Problem: "Bindable" Has Been Watered Down

Most platforms in the space stop at what’s known as Rate Call 1—an initial pricing output based on limited data and soft eligibility logic.

It looks like a quote.
It feels like a quote.
But when you hit "bind"? You’re met with

  • Appetite misalignment
  • Missing questions
  • Required underwriter intervention
  • Or worse—starting over in a separate portal

That’s not bindable. That’s indicative at best—and misleading at worst.

CoverForce Built for True Bindability—By Design

We didn’t build this platform with assumptions. We built it with carrier collaboration.

CoverForce integrates:

  • Crosswalks across appetite, eligibility, and question sets
  • Cross-checks to ensure accurate class codes, limits, and state-specific logic
  • Underwriter-reviewed logic trees that reflect real-world decision-making

So when a quote is returned on CoverForce marked as bindable, it means:

  • No follow-up portal logins
  • No additional underwriting interviews
  • No rekeying required
  • It can be bound—right there, right now

This is possible because we’ve worked with our carrier partners to align logic, not just pricing.

Why This Matters to the Whole Ecosystem

For Producers:

You save time. You avoid false starts. You write more premium.
No more chasing quotes that go nowhere or redoing work after the “quote” falls apart.

For Wholesalers:

You receive clean, complete submissions with real binding potential—not just soft estimates.
You stop wasting time triaging junk data or managing client expectations based on an unrealistic rate.

For Carriers:

You improve quote-to-bind ratios, protect your underwriting teams, and deliver a better experience to the field.
You know that what’s hitting your systems has already passed real logic gates.

Indicative Quotes Are Fine—Until They’re Not

There’s a place for quick, early-stage pricing.
But let’s not confuse that with bindability.

Because producers build trust with insureds based on what they show them. And if that quote changes dramatically—or worse, isn’t actually eligible to bind—you don’t just lose the deal. You lose credibility.

When CoverForce Says Bindable, We Mean It

We believe:

  • Terminology should reflect reality
  • Tech should reflect underwriting, not override it
  • A quote should get you closer to binding—not farther away

That’s why bindable on our platform means bound-ready.
No more “We’ll get back to you.” No more “Now log into this other portal.”

Just real quotes. From real carriers.
With real binding potential—built in from the start.

Let’s redefine what quoting should feel like.
Let’s make bindable mean something again.

In commercial insurance, words like “instant quote,” “real-time pricing,” or “bindable rate” get thrown around a lot. But as anyone who’s followed a submission all the way through knows…not all "bindable" quotes are created equal.

At CoverForce, we’ve worked closely with carriers to build a platform that delivers true bindability—not just a rate preview or placeholder price. Because when a producer sees a quote, they shouldn’t have to ask: “Is this real?”

Here’s the Problem: "Bindable" Has Been Watered Down

Most platforms in the space stop at what’s known as Rate Call 1—an initial pricing output based on limited data and soft eligibility logic.

It looks like a quote.
It feels like a quote.
But when you hit "bind"? You’re met with

  • Appetite misalignment
  • Missing questions
  • Required underwriter intervention
  • Or worse—starting over in a separate portal

That’s not bindable. That’s indicative at best—and misleading at worst.

CoverForce Built for True Bindability—By Design

We didn’t build this platform with assumptions. We built it with carrier collaboration.

CoverForce integrates:

  • Crosswalks across appetite, eligibility, and question sets
  • Cross-checks to ensure accurate class codes, limits, and state-specific logic
  • Underwriter-reviewed logic trees that reflect real-world decision-making

So when a quote is returned on CoverForce marked as bindable, it means:

  • No follow-up portal logins
  • No additional underwriting interviews
  • No rekeying required
  • It can be bound—right there, right now

This is possible because we’ve worked with our carrier partners to align logic, not just pricing.

Why This Matters to the Whole Ecosystem

For Producers:

You save time. You avoid false starts. You write more premium.
No more chasing quotes that go nowhere or redoing work after the “quote” falls apart.

For Wholesalers:

You receive clean, complete submissions with real binding potential—not just soft estimates.
You stop wasting time triaging junk data or managing client expectations based on an unrealistic rate.

For Carriers:

You improve quote-to-bind ratios, protect your underwriting teams, and deliver a better experience to the field.
You know that what’s hitting your systems has already passed real logic gates.

Indicative Quotes Are Fine—Until They’re Not

There’s a place for quick, early-stage pricing.
But let’s not confuse that with bindability.

Because producers build trust with insureds based on what they show them. And if that quote changes dramatically—or worse, isn’t actually eligible to bind—you don’t just lose the deal. You lose credibility.

When CoverForce Says Bindable, We Mean It

We believe:

  • Terminology should reflect reality
  • Tech should reflect underwriting, not override it
  • A quote should get you closer to binding—not farther away

That’s why bindable on our platform means bound-ready.
No more “We’ll get back to you.” No more “Now log into this other portal.”

Just real quotes. From real carriers.
With real binding potential—built in from the start.

Let’s redefine what quoting should feel like.
Let’s make bindable mean something again.

Related Articles

News
CoverForce
October 16, 2025
1 min read

NEW YORK, October 16, 2025CB Insights today named CoverForce to its fourth annual Insurtech 50 list of the world’s most promising private insurtech companies. The announcement coincided with a launch event at ITC Vegas.

"The 2025 Insurtech 50 is a barometer for insurance innovation," said Chris Sekerak, Senior Analyst at CB Insights. "Nearly three quarters of the winners were not in business at the start of this decade. These new entrants are shaping a competitive landscape where AI agents augment operations and customers gain more coverage choices."

“We’re honored to be recognized by CB Insights among the world’s most innovative insurtech companies,” said Cyrus Karai, Co-Founder and CEO of CoverForce. “This recognition reflects our mission to modernize commercial insurance distribution by giving every stakeholder – from agents to carriers – access to digital, API-driven capabilities. It’s exciting to see the industry rally around open connectivity and the future of digital insurance.”

Utilizing CB Insights’ Strategy Terminal, the 50 winners were selected based on several factors, including CB Insights’ datasets on deal activity, industry partnerships, investor strength, hiring momentum, and private company signals like Commercial Maturity and Mosaic Scores. We also reviewed Analyst Briefings submitted directly to us by startups, and leveraged Scouting Reports powered by CB Insights’ Team of Agents.

Since its founding, CoverForce has rapidly become the go-to infrastructure provider for commercial insurance distribution – powering thousands of agencies and partners nationwide. The company’s platform connects brokers, wholesalers, and carriers through a unified API network that enables instant quoting, binding, and policy issuance. CoverForce has integrated with more than 20 leading carriers and MGAs, supports over 10,000 agencies, and has processed hundreds of millions of dollars in quoted premium, helping customers reduce manual work, improve profitability, and accelerate growth across the insurance value chain.

Quick facts on the 2025 Insurtech 50:

  • $3.6B in equity funding raised over time, including $0.6B in 2025 so far.
  • 60% of the winners are early-stage insurtechs, up 20 percentage points from last year’s winners.
  • 260+ business relationships since 2021, including with industry leaders like Amazon Web Services, Generali, and Sun Life. 
  • Success probabilities among the global top 3% of private companies, signaled by a median CB Insights’ Mosaic score of 734 out of 1,000.

*All figures as of September 30, 2025.

About CB Insights

Headquartered in New York City, CB Insights is the leading provider of AI for market intelligence. The company aggregates, validates, and analyzes hard-to-find private and public company data. Its powerful AI tells users what it all means to them personally. The world's smartest companies rely on CB Insights to focus on the right markets, stay ahead of competitors, and identify the right targets for sales, partnership, or acquisition. Visit www.cbinsights.com for more information.

Media Contact:

Jason Saltzman

Head of Insights, CB Insights

jason.saltzman@cbinsights.com

About CoverForce

CoverForce is a leading insurance technology company providing an easy-to-integrate API and platform that connects agencies, wholesalers, and corporate customers with top insurance carriers. Its software delivers instant quotes, one-click bind and pay, and streamlined underwriting. Headquartered in New York, CoverForce is backed by leading investors and trusted by thousands of users nationwide. The company continues to expand its reach by offering customized enterprise software for agencies and robust APIs that drive transformative change in the insurance ecosystem. For more information, visit www.coverforce.com.

Media Contact:

press@coverforce.com

News
CoverForce
September 25, 2025
1 min read

New York, NY – [9/25/2025] – Skyscraper Insurance announced today that it has officially launched on the CoverForce Agent Platform, joining a growing network of agencies leveraging CoverForce’s technology to access top carriers, streamline quoting, and deliver faster service to clients.

With this launch, Skyscraper Insurance agents will gain:

  • Instant access to top appointed carriers through a single digital interface.
  • Streamlined workflows that reduce administrative overhead and improve accuracy.
  • One-click quote, bind, and pay functionality to speed up client onboarding.
  • Dedicated customer success support from CoverForce to ensure smooth adoption.

“We’re thrilled to welcome Skyscraper Insurance to the CoverForce platform,” said Cyrus Karai, CEO of CoverForce. “Our mission has always been to empower agencies with modern tools that drive efficiency and open new growth opportunities. Skyscraper’s commitment to innovation and client service makes them a perfect partner for this next chapter.”

“Launching on CoverForce allows us to bring more speed, transparency, and carrier access to our clients than ever before,” said Chaim Berkovic & Joseph Fisch, President and CEO of Skyscraper Insurance. “This partnership strengthens our ability to serve businesses with the coverage they need, while keeping our team focused on what we do best—building long-term relationships with our customers.”

Skyscraper Insurance is now fully live on the CoverForce Agent Platform, with onboarding and carrier integrations supported by CoverForce.

About Skyscraper Insurance
Skyscraper Insurance, founded by Chaim Berkovic and Joseph Fisch, is renowned for delivering affordable, customizable insurance with exceptional customer service.

We fiercely protect what matters most to our clients, offering not just coverage but peace of mind. Our clients can focus on their plans and goals, knowing their insurance will be there when needed.

At Skyscraper Insurance, we don’t just provide policies, we support dreams and share your vision for a better tomorrow.

About CoverForce
CoverForce is a leading insurance technology company providing an easy-to-integrate API and platform that connects agencies, wholesalers, and corporate customers with top insurance carriers. Its software delivers instant quotes, one-click bind and pay, and streamlined underwriting. Headquartered in New York, CoverForce is backed by leading investors and trusted by thousands of users nationwide. The company continues to expand its reach by offering customized enterprise software for agencies and robust APIs that drive transformative change in the insurance ecosystem. For more information, visit www.coverforce.com.

Media Contact:
press@coverforce.com